Workman Event: Your Optimal Partner for Large Events and fairs
Swedish Forestry Expo at Solvalla – The New Arena for Professional Forestry!
Client: At Event, Forestry Machinery Section within Machine Suppliers
Workman Event: Organizer Partner and Event provider
New Forestry Expo in an urban setting
This was a completely new exhibition and meeting place focusing on professional forestry and forestry machinery. Unlike most similar events, this one was centrally located in a major city – at Solvalla in Stockholm. A perfect starting point with its 72,000 m² area featuring grass, asphalt, and gravel, but also presenting its own set of challenges. At Swedish Forestry Expo 2023 (with 10,247 visitors), the ideal environment was created to showcase the latest innovations in the forestry industry.
As the Organizer Partner, responsibilities ranged from overseeing the construction of the exhibition area and booths, planning and executing logistics, to ensuring the setup for more than 140 exhibitors during a three-day establishment period.
Efficient management of exhibitor logistics & stand services
Exhibitors received personalized schedules for move-in, loading, and unloading, where we handled around 400 items and assisted all exhibitors in getting their machinery and products placed in their designated areas.
As both an organizer partner and event supplier, we were responsible not only for planning and establishing the “basic production” but also for furniture, decor both inside and outside the tents. What distinguishes this expo is the logistics, which required careful planning and clear leadership under time pressure.
From racetrack to Exhibition Arena
Our practical implementation over three intense days
- Approximately 2,000 m² of wood chips were spread on the ground to create a natural environment for the forestry machinery, all of which were removed from the area after the event.
- About 400 items were unloaded and loaded for our exhibitors.
- Ca 160 stycken starkströmslösningar drogs fram.
- Ca 140 utställare assisterades för att få in deras maskiner och produkter på travbanan och dess kringutrymmen.
- About 110 tents were constructed – ranging from 3 x 3 meter peak tents to larger sectional tents of several hundred square meters.
- Installed and produced over 250 m² of graphic production.
- Approximately 70 digital screens were installed.
- About 30 flagpoles were mounted.
- We guided the heaviest transports around Stockholm, as the heaviest machinery could not take just any route through the city due to the Stockholm Marathon being held during the same period
- We created individual schedules for all exhibitors regarding move-in, unloading, and loading to ensure a smooth flow.
Workman Event & At Event win BIG at Gyllene Hjulet 2024
Together with At Event, Workman Event won “Exhibition of the Year” at Gyllene Hjulet 2024 for the work on Swedish Forestry Expo 2023. A victory, but above all, a collaboration we at Workman Event are incredibly proud of!
The jury’s motivation: “Despite challenging logistics, a relevant target group was reached, and not just an expo but a new attractive meeting place was created. With a focused and clear goal, expectations were exceeded, reaching a large number of participants. The high rating from all involved is a testament to success.”